Wi fi analytics
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Wi-Fi Analytics: Big Brother is Whatsapping you.....

Retailers now have the ability to far better understand shopper…
Tesco farm names
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Super-marketing

Farm names such as Rosedene, Ashfield, and Birchwood sound quintessentially…
donald trump

Individualism trumps the establishment

Just because something worked in the past, it doesn't mean that…
Confidence
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Confidence: How to fake it 'til you make it

Confidence is a state of mind, but many people talk themselves…
VictoRIOus !

VictoRIOus !

OK, I'll admit I can't take any credit for the headline - this…
Filofax

Filofax - Marketing lessons from 'B' to 'D' (Birth - Death)

Obituaries can show us how little has changed as well as how…
Tyranny of Choice

Beware, the Tyranny of Choice

Choice - a Publican's View The trouble is they try to please…
Statistics lie
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Statistics: How do you confuse me....let me count the ways

Facts are stubborn, but statistics are more pliable -Mark…
Cognitive Dissonance
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Cognitive Dissonance: post-Chilcot, pre-marketing

Cognitive Dissonance - where the desire for consistency between…