Based on your company’s unique and individual market position, KyteMark Solutions offers strategic business
development expertise, practical guidance and ‘hands-on’ support in all areas of the lead generation process.
Via its research of your potential target audiences our aim is to ensure your organisation is best equipped to generate
pre-qualified new business sales leads.
To create a position of long term strength, it is suggested businesses should ‘reflect’ upon their market position and
subsequently ‘revitalise’ their proposition, targeting and marketing communication strategy.
KyteMark Solutions offers professional market research services with the firm aim of generating new business.
It comprises of:
Identifying key hot issues in your target market sectors.
Primary face-to-face research with your purchasing decision makers to ascertain:
‘Size of the market’: Identifying typical outsourcing expenditure on your types of services and by whom within an organisation is this made?
‘Competition’: What supplier relationships currently exist and why were these companies chosen?
‘Aspirations’: What benefits would the prospect see to potentially using your services and what price/terms would be needed before a sales conversation could begin?
‘Assurances’: What would the prospect need to see in a potential product evaluation process?
‘Decision making’: Who would be the technical, user and economic buyers?
‘Perceptions’: What current perception does the prospect have of your company?
Research outputs are clearly defined, robust and actionable.
