QOF_Goodhart's Law
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What a load of QOF!

"Giving doctors bribes to focus on a specific condition is…
Wisdom of crowds
Online surveys
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Online Surveys - How to maximise the 'Pros' & minimise the 'Cons'

Fighting Survey Fatigue Getting feedback, or trying to gain…
Not-so-super marketing
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Not-so-Super Marketing (part II)

At the end of last year, we wrote a blog (Super Marketing) about…
wisdom of crowds

KyteMark presentation - Testing the theory of 'The Wisdom of Crowds'

'Research' could be just seen as another word for 'Listening',…
Doctors and alcohol intake guidelines

George Orwell - the original market researcher?

My favourite public-house, the Moon Under Water, is only two…
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Time for McChange

About Business in Oxford On 21st April 2016, B4 hosted the 3rd…
Running & heart disease link?

Chill....running isn't so bad for you after all

Fast running is as deadly as sitting on the couch Daily Telegraph Now…
Vitamin C - the myth
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To C or not to Vitamin C.....

Mega doses of Vitamin C help prevent colds Right? Well it must…
Doctors and alcohol intake guidelines
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Would you trust a Doctor with your Data?

A Doctor always know best As of January 2016 (a good time to…