- In the belief that by 2015 at least 25% of directors of FTSE 100 should be women, in 2010 the Government commissioned the Lord Davies report, ‘Women On Boards’, which recommends what businesses could do to increase the proportion of women on corporate boards.
- Whilst applauding this initiative, as a consultancy which specialised in people-change, Genesis Development wished to explore how women themselves might overcome gender-based career obstacles.
- Our research was not designed to be a statistical snapshot of what the current state of gender inequality is, as this has been tackled by many other studies with far larger sample sizes. Instead the focus was to explore in-depth how inequality has been confronted by women.
- Consequently our report, written from over 40 interviews with senior female executives (many FTSE 100) , actually draws its conclusions from the minority of respondents – the successful women who had encountered aspects of gender inequality but via their tenacity, actually disagreed that it has significantly impacted their career progression.
Post report publication developments included:
- Speaking at a FTSE100 Company’s Women Task Force Lunch.
- Referral from Theresa May MP to leading Government ‘think tank’.
- Hosting a Women In Business Forum run by Genesis Development.
- Further research commissioned looking at male attitudes towards inequality
Genesis Development Post KyteMark’s Prospect Pathfinder:
I never dreamed we’d achieve the prominence that KyteMark’s research initiative gained our Company. Getting a compliment on House of Commons letterhead really took my breath away!